Who you are working with:
Seyda
The psychographic group you are researching:
Mainstream
Introduce your example couple that represents your group:
1) Make up their names:
The couples that will be representing our group will be named Myles and Katie
2) Where do they work/study?
Myles works at KFC which is a mass market company that focuses on family needs. KFC is well branded offering food that will target family consumers.
Whereas, Katie is a pop artist since many main-steamers listen to pop music. Trending artists like Katie appeal to this pschographic because they prefer to follow trends and be conventional people.
3) What do they do in their spare time?
Myles reads the news about business and watches Netflix during his free time.
Goes to the cinema more often than Katie.
Katie listens to the radio and writes pop songs when she has a lot of spare time. Also, is mostly out doing shopping for new fashion trends.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
Mainstreamers normally read the Sun on newspapers.
They also read Glamour and GQ to stay updated on the new fashion trends for woman and men. This is mostly read of magazines.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
- Mainatreamers enjoy watching sky sports and mostly spend their time on tv Shows on Netflix such as Riverdale.
- ITV
- BBC 1
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
- Mainstreamers are always active on social media therefore will definitely have adopted many devices such as phones, Mac's and tablet etc
- Microsoft will be continuously used by main streamers as well as Facebook.
- Many Mainstreamers are looking to start a business therefore will be using the website called wix.
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