Y13 baseline assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential)
WWW:
You have clearly revised audience + theory.
EBI:
Need to look again at effect of theories + how useful.
Your Q3 essay is just two long paragraphs ... no real argument, organisation or question focus
 You need to revise the CSPs in more detail.

2) Focusing on the BBC Life Hacks question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.
-In addition, audiences may enjoy a sense of diversion and personal identity in listening to problems and advice that they can relate to.
-The BBC’s remit demands that it offers informative content to all audience demographics and this helps fulfil its remit for reaching teenagers and young adults.
-BBC helps fulfil its educational remit by allowing listeners to contact the show via text, phone or social media to share their

problems.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why?

War of the Worlds reinforces Gerbner's Cultivation theory due to it being the first of media consumption through radio. This lead to influencing many of the audience as they were unfamiliar with the dangers of the media. 

• Frankfurt School's Hypodermic Needle model: useful or not useful? Why? 

The hypodermic needle model is not useful in understanding the audience response to War of the Worlds since some of the news that is presented to the audience is exaggerated therefore, some audience may start to conclude that its fake. 

• Stuart Hall's Reception theory: useful or not useful? Why?

Stuart Hall's Reception theory can be conveyed as being useful however some aspects of it can be regarded as  not useful. For example, for the negotiated reading, some audience may challenge what the producers want them to believe. For instance, some news being exaggerated can change the danger of being influenced. 

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.
• Paragraph 1 content:

Decline in print due to rise in new/digital media: Men’s Health declined sharply, came back up slightly three years ago but has dropped again (around 150,000 circulation currently). Fair to question how successful magazine has been with rapidly declining circulation.

• Paragraph 2 content:

Older audience perhaps maintained by winning formula – well established front cover conventions. Central image, cover lines, masculine colour scheme, mix of serif and sans serif typefaces.

• Paragraph 3 content:

Diversification has strengthened Men’s Health brand with move into home gym equipment and supplements.

• Paragraph 4 content:

Applying Uses and Gratifications theory, Oh Comely provides a strong sense of personal identity, personal relationships and surveillance on issues not covered by mainstream media

• Paragraph 5 content:

Has Oh Comely been successful? Lack of independently audited evidence such as ABC figures (which Men’s Health does provide). Website claims 25,000 readers per issue (so readership rather than circulation) and 100,000 social media reach – again, arguably not huge.

• Conclusion: sum up your argument a final time in one sentence

The magazine has been less hit by rise in digital publications. Unlike Men’s Health, Oh Comely was launched in the digital age.

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.
I would like to focus on learning all the CSPs in full detail and to be able to quote certain things from the CSP. I would also like to improve on my structure of my writing and mostly exam technique.