Year 12 Media PPE: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
WWW:
There is a lot to build on here... you've clearly revised some of the theories (e.g gender) and many of your answers are written in impressive depth. Where you lose marks, exam technique is a factor and this is something you can work on
EBI:
Postmodernism a clear weakness: Q4 seriously holds you back. 
The essay questions are weaker: you need to plan and write clear topic sentences that use words from the question. 
Written English + handwriting

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best learning you can do all year as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 additional point/theory: 
Intertextuality: cover creates intertextual reference to King Kong stories/movies of 1950s
which engages audience using narrative.

Q2 additional point/theory/CSP reference: 
Propp’s character types reflect traditional gender roles in wider culture – active male hero,
passive female heroine (‘damsel in distress’).

Q3 additional point/theory/CSP reference: 
Jean Kilbourne’s work on the representation of women in advertising can be found in the
Score hair cream advert. This presents women as objects and reinforces many of the
negative, reductive stereotypes seen with regards to women in advertising from the 1950s

until at least the 1990s (and arguably to this day).

3) The final question in Section A was a 20-mark essay that required an extended response containing a coherent argument. Using the suggested content in the mark scheme, write an essay plan containing five paragraphs/points that answer the music video and postmodernism question.
paragraph 1:
-Billie Jean uses polaroid photos and moving billboards to create a ‘screen within a screen’

postmodern effect.
-Repeated intertextual references to old movie genres, and indeed a blurring of genres (film

noir, Hollywood musical etc.) could be seen as postmodern aspects to the music video.
Paragraph 2:
-Classic 1950s film noir detective narrative combined with light-up pavements

much more in keeping with 1980s aesthetic.
Paragraph 3
-The reflective, floating black square in Letter to the Free arguably offers an example of
hyperreality.
Paragraph 4
-Common educates audiences about slavery, mass incarceration and Amendment 13 through the song and video. But is this an accurate representation of history ?
Paragraph 5 
Common letter of the free doesn't include all aspects of postmodernism since there is no pastiche of an original movie or 

4) Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Two benefits of vertical integration:
Increases revenue and profit 
Lower costs could lead to lower prices for consumers 

Definition of diversification:
The process of expanding business opportunities through additional market potential of an existing product.

5) Question 8 (TV industry) was arguably the hardest question on the exam. Write a new paragraph that answers the question referring to either Capital or Deutschland 83 and the global TV industry. Use the indicative content in the mark scheme to help you.
Dueschland 83 was created in germany and set in germany, however focused on drawing international audiences. Therefore, they were able to attract european audience but got recoginition from germany as they believe there was a lack of success due to it not being entirely based on the cold war. Dueschland 83 was distributed on many platforms suchas netflix and walter presents. Netflix is a good platform for dueschland 83 to be streamed on as it allows the audience to bindge watch Dueschland.