Advertising assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW:
There are occasional flashes when you make some good points using media theory. 
EBI:
You simply don't know know the theories or CSPs well enough.
Written English is very confusing: many of your points aren't clear or simply don't make sense. This is particularly important for topic sentences.
Lack of focus on the question... you need to use the key words from the question in every paragraph   

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1: Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key lighting, ‘chiaroscuro’, back lighting visible in shot – suggests stage lights/spotlights, fashion show?
Q2: Hypermasculine representation reflects traditional view of gender roles in 1950s and 1960s. Emphasis on traditional hegemonic masculinity perhaps a reaction against the gains made by women during the 1960s culminating in the Equal Pay Act in 1970.
Q3: Gauntlett argues that gender representation and identity is constantly changing (a “moving target”) but does not agree masculinity is in crisis. Instead finds that men are finding their place in a changing world – Manny Gutierrez provides a compelling example of this.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
I would put my self as on 1 on the scale as i did no revision and my blog was incomplete therefore, lead me to gain such a low mark. 

4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
Mostly, i need to revise advertising persuasive techniques since i already know how to embed camerawork and mise-en-scene pretty fluently. However, i need to completely focus on revising the case studies such as the score cream advert and the Maybeline advert to gain full understanding to what i am referring to in each question.  

5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
 i need to revise hyper masculinity representation and the representation of women. Also need to know which each stage was and when did it occur such as the objectification of woman. Last but not least, revise the representation of gender also linking to Judith butler's theory on 'gender is a performance'.

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs. 
I believe that masculinity is in crisis as during the increase in equality has had an increasingly abnormal impact on men. This is because woman outperform men in every task, mainly in education. in the last 20 years there hasn't been much change in society as it is still quite patriarchal with men holding a lot of power over women even though women are constantly protesting for their rights. This reinforces the reoccurring stereotype of men being superior over women and shows how masculinity is not in crisis at all because of how men constantly abuse their power over women to get what the want and do what they want. This indicates how masculinity is in crisis, and in the last 10 to 20 years nothing has really changed in which that it still is a patriarchal society and men hold dominance over women, which reinforces the stereotype of the male dominance, and somewhat a coping mechanism in which they deal with 'masculinity being in crisis'