Brand values

Brand values task 100-10-1

Hugo Boss

Hugo Boss brand is smart with what it delivers since it comes across to the audience as superior and overpowering even though it went through a very tragic External shock(World War 2). Its brand value would be quality and high price. Hugo boss could fit into several of dyer's lines of appeal: Rich, luxurious lifestyles- people in the upper or middle class would want to express them selves as superior and royal. It also fits into Experts or elite people- Hugo boss is for people who are successful and dynamic in which they always evolving and going up the social class. Finally, self importance and pride links to Hugo boss since people would admire their own looks and will increase their self-esteem when a consumer uses a product from Hugo boss.

Hugo boss brand is about price according to the quality.

Distinguished

Apple   

Apple brand is well known and has depicted a very good image towards the old and new digital age. Apple comes across to the audience as efficient and needed. Its brand value will be their productivity and their complementary goods. Apple could fit into several of dyers lines of appeal: Happy families- everyone wants to belong, hence why every household has possession of an apple since its essential to have. It also fits into successful career since an apple product is very expensive therefore only the middle and upper class would mostly be in hold of it. 

Comes across to the audience as efficient and needed

Valuable 

 JD

JD is known for its diversity and builds a cultural atmosphere online and in physicals stores. it deliberately attracts young audience because they understand young people have more of a voice than adults. Their Branding clearly reinforces Dyer's lines of appeal such as 'Successful careers' as it shows annual Christmas advertisements which exhibits many successful people all around the world taking part with sports and music. It also fits 'art, culture, history' since many of the promotional displays talk about the culture within the UK including the mission statement which promises them wanting to be the best UK sports fashion retailers. The sports clothes in which relate to the appeal ' dreams and fantasy' as certain products act like a catalyst to the future. 

JD supports and uplifts culture in the society and among young audiences. 

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