Learner response

Your learner response is as follows:

Create a new blog post on your Media 1 Exam blog called 'OSP assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Clearly, the mark and grade is not where you want to be but there is definite potential her. With serious work on exam technique you could move up a couple of grades quite quickly. 

 EBI: Q1 is a great lesson in unseen questions. You make some valid points but do not offer media analysis of the advert. Deconstruct the text! image, Text, colour etc 
In Q2, you show knowledge of the Csps but no focus on the question at all. Do you actually use the words 'Hesmondhalgh' at all or values or ideologies  at any point?
You Must answer the question!

2) Read the whole mark scheme for this assessment carefully. Identify five specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

Links Google brand to vision of ideal family life – creative play with parent; coloured pencils,

paint bottle and corner of child’s picture all reinforce creativity and colour.

Repetition of the word ‘home’ creates connotations of safety, warmth and comfort.

Reinforces white, western, middle-class representation of family life to the exclusion of

other backgrounds (race/ethnicity, sexuality, age, class).

Google presenting its smart speaker as a ‘natural’ part of home life will be strongly rejected by audiences concerned with data, privacy



3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - narrow range of values and ideologies).

The ‘End of Audience’ that Clay Shirky writes of means that a wider, more diverse range of values and ideologies are now available to consumers. Teen Vogue illustrates this with a liberal agenda that promotes perspectives championed by digital feminists in the late 2000s (sometimes considered the fourth wave of feminism).

it could be argued that Teen Vogue is replicating many of the mainstream,
hegemonic values and ideologies found across the cultural industries with regards to the
representation of women and the fashion industry. Despite appearing to champion
progressive causes, Teen Vogue in fact reinforces the expectations placed on women with
regards to beauty and appearance.

Clay Shirky writes about (the “billion new participants in the contemporary media ecosystem”) has not benefited The Voice in its mission to promote values and ideologies that remain outside the mainstream.






4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least five well-developed paragraphs in addition to an introduction and conclusion.

Para 1:
In my first paragraph, i will be explaining how Teen Vogue ignores  Hesmondhalghs narrow range of values and ideologies.Clarifying  'end of audience' Clay Shirky wrote, which he explains theres a wider range of values and ideologies available for the consumers. 

Para 2: In my second paragraph, I will be illustrating how Teen Vogue reinforces  Hesmondhalghs narrow range of values and ideologies.Teen Vogue is replicating many of the mainstream,
hegemonic values and ideologies found across the cultural industries with regards to the
representation of women and the fashion industry.

Paragraph 3: In my third paragraph, i will be begin stating how The voice disproves Hesmondalghs narrow range of values and ideologies as it offers an explicit black British perspective on news stories and issues in London and the UK. This alone sets it apart from mainstream media.

Paragraph 4: However, there are some aspects of the The Voice that reinforces Hesmondhalghs narrows range of values and ideologies.the poor construction of the website and social media presence (poorly worded polls, cluttered design, low-quality photography, lack of fresh content, poor video production values, weak sponsored content) means it is not the powerful voice in British media it should be. 

5) Finally, identify three key areas you plan to revise from the OSP unit (CSP aspects or theories) having looked at your feedback from this assessment.
Looking over the exam i need to revise exam technique and understand what the question is asking me. Learning the CSPs more to the extent where the knowledge can be linked with many theorists.