Create a new blogpost called 'Public service broadcasting' and complete the following tasks:
Ofcom report
Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017.
1) How does the report suggest that TV viewing is changing?
People are increasingly viewing content in variety of different ways. Young adults are watching a substantial amount of non-PSB content. This has an effect on their behaviour changes which is not just happening in this group, but among the age of 45. Despite the changes in how people view television, overall viewing on the TV has set is resilient. Each week, 85% in the UK who have a TV in their household, watch PSB content.
2) What differences are highlighted between younger and older viewers?
There are big differences between age groups and these gaps are widening. Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012. In contrast, 16-24 year olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012. This shows that for viewers 65+, it has stayed fairly consistent from 2012 until 2016. Whereas, for young people, it has decreased by substantial amount even though they watch less TV then elderly people.
3) Does the report suggest audiences are satisfied with public service broadcasting TV channels?
Eventhough not many people watch PSB channels, the overall viewing on the TV set is resilient. 85% of the people who have a possession of a TV in their household, watch PSB channels.
4) Public service broadcasting channels are a major aspect of the UK cultural industries. How much money did PSB channels spend on UK-originated content in 2016?
PSB channels spent £276m in 2016 on UK-orientated content, a 2% increase in real terms since 2015.
Goldsmiths report
Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.
1) What does the report state has changed in the UK television market in the last 20 years?
Television remains at the heart of british heart, serving a democratic purpose, stimulating local and national conversations, and providing collective experience. The TV sector has undergone through huge changes over the past generations. The proliferation of channels has reduced the market share of the public service broadcasters.
2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?
Ofcom should supplement its occasional reviews of public service broadcasting with a regular qualitative audit of public service content in order to ensure that audiences are being served with high-quality and diverse programming.
3) What does the report say about the BBC?
The BBC is the most important part of the television ecology, but the model of universality underpinning its public service credentials is under threat. The BBC has been contracting in real terms and it is hard to sustain the case that it is damaging competitors.
4) According to the report, how should the BBC be funded in future?
The government should hand over decision making concerning the funding of the BBC to an independent advisory body that works on fixed settlement periods.
5) What does the report say about Channel 4?
Channel 4 occupies a critical place in the public service ecology - supporting the independent production sector and airing content aimed specifically at the diverse audiences. Its remit has remained flexible and it has moved with the times.
6) How should Channel 4 operate in future?
Channel 4 should continue to innovate and experiment across different platforms and it should aim to arrest the fall in the fall in the number of independent suppliers that it works with.
7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?
Television with the characteristics of public service broadcasting now appears outside the public service system: from Sky and other commercial broadcasters, on subscription video-on-demand services such as Netflix and Amazon, and through the new Local TV services. Meanwhile, a broad range of cultural institutions – including museums, performing arts institutions and community organisations – are now producing video content of public service character.
Final questions - your opinion on public service broadcasting
1) Should the BBC retain its position as the UK’s public service broadcaster?
BBC is very competitive in the media industry and has its own platform as one of the best British channels. I think BBC should retain its position since viewers are still finding it entertaining even though its a UK public service broadcaster. If BBC is suddenly changed, then many questions on social media will be created.
2) Is there a role for the BBC in the 21st century digital world?
BBC is doing a good role of entertaining and providing their audience with information such as shows like doctor who which well known in the British era. BBC may be one of the most reliable sources in broadcasting TV in UK.
3) Should the BBC funding model (license fee) change? How?
As mentioned before in the report, I do think to scrap their license fee and trading it for a progressive integration within our council tax would be a good idea.
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